Marketing & Brand Strategy


Neighborland

  • Researched, wrote, and designed layout of both pieces
  • 1,300+ views, 300+ total reads, 28 recommendations
  • Used on Medium and Google Docs
  • Click on each image to see each full story

Marketing Stories

Feb 2015 - May 2015

 

  • Switched all email communication with community
  • 800+ people signed up within first 5 months
  • Designed all content and layout for newsletters
  • Used Mailchimp, Adobe Photoshop, Slack, and Asana
  • Click here to see the emails in your browser

E-Newsletter

Jan 2015 - Present

 

SF National Day of Civic Hacking 2015 - Website

March - July 2015

  • Designed pages content and layout
  • Oversaw all execution and upkeep of event website
  • Recruited volunteer front-end developers to build specific complex features
  • Used Github with HTML coding, Adobe Photoshop, and Photobucket
  • Click here to see the live website
 

  • Redesigned flow and layout of full product catalog
  • Used combination of professionally-shot product photos and my own photos to create pages
  • Wrote all copy in catalog for products, narrative, and functional specifications
  • Click here to see full catalog

27-Page Product Catalog

Jan 2014

 
  • Wrote all copy for website (including new product descriptions)
  • Shot and edited all 'About' photos on a point-and-shoot camera
  • Used Shopify and Adobe Photoshop

'About Actual' Section - Website

Oct - Dec 2014

 
  • Designed and wrote all blog posts twice per week for 8 months
  • Shot all photos using a point-and-shoot camera
  • Developed content strategy and schedule for blog
  • Used Blogger, Adobe Photoshop, and Google Calendar

Blog Posts

May 2013 - Jan 2014

 
  • Wrote and designed company newsletters
  • Used Mailchimp

Newsletters

May 2013 - Jan 2014