Strategic Communications (Consultant)
May 2013 - January 2014
Developed and oversaw a new communications strategy to engage customers and fans. Created social media content that successfully increased online engagement. Redesigned and wrote company e-newsletters using Mailchimp. Designed new marketing postcards. Developed a new product catalog.
Problem
Actual needed a more unified voice and defined way to connect with its customers, whether individual fans on social media or potential stores with promotional material.
Approach
I assessed what other companies were doing successfully, proposed several ideas on how to engage the fan base, and drafted new marketing materials.
Solution
We created new product postcards, a new catalog, a 'thank you' card to accompany shipments, and new business cards.
For online marketing campaigns, I developed a fresher look for Actual.
Product Catalog
Blog Posts
Company Newsletters
Website
I had the pleasure of working with Katherine from May 2013 through January 2014. As a communications consultant, she overhauled the way my company communicates with customers and fans of our products. Specifically, she drafted language to describe our products and company, created new promotional materials, managed social media campaigns, and found a better approach to email and phone outreach. Katherine devised effective solutions to problems that my company had been struggling with for years and put us on a new course going forward.
Katherine is smart, passionate, and professional. But where she distinguishes herself is in her drive to contribute something greater than her job description. First, she has the ability and confidence to reframe problems and present creative solutions. Second, she has an awareness of broad strategy and seeks to take on a leadership role. I would strongly recommend Katherine as a part of any organization that strives to do exceptional work.
- Josh, Founder and Lead Designer of Actual